Get everything you need to optimize your photoblog or photography-based business blog to rank higher in search. Blog SEO Zen helps you setup all the best SEO features, framework, and plugins for all kinds of blogs. The book uses a fictitious wedding photography company as the example, but the principles can be applied to any blog from wedding vendors to photographers.

Learn how Google works in non-technical terms and how to take advantage of text placement, image optimization, and building links. Come away with an easy to implement strategy for ranking your photoblog homepage for competitive phrases, and blog posts for niche phrases that can drive huge amounts of qualified searchers to your site. This solid 35-page ebook provides everything you need to rank a blog in search results.

This Ebook is now available via
the Photographers SEO Community

We think of Zen As…

• Incorporating search engine optimization (SEO) into regular activities without additional time and money
• Making keyword and link placement transparent to your website users
• Page 1 Google results for broad and niche keyword phrases

Blog SEO Zen for Photographers and Vendors coaches you to achieve this balance.

This book starts with a quick background about search engines so you know the anatomy of ranking well. It digs right in with optimization for blog infrastructure to provide a solid foundation to build upon. It proceeds with on-page factors, the key elements on a blog, which Google considers when ranking. The book finishes with tactics for link building, which is the most important factor in a page 1 rank.

We provide tons of suggestions and strategies for each of the major blog elements. We do not discuss general blog strategy such as content and audience engagement that you can get from my affiliate 31 Days to Build a Better Blog. We own, use, and recommend it highly.

This Book is Different than Photographers SEO Book

Our first ebook, Photographers SEO Book was written for websites. It talks about the principles of search and how to apply them to a website title, images, and homepage. Blog SEO Zen goes way deeper on tactics for blogging. It tells you how to setup your blog URLs, essential SEO plugins, how to write blog post titles, etc. If you have a site and a blog, you will benefit from both books.

Table of Contents

ANATOMY OF RANKING WELL 5
BLOG INFRASTRUCTURE 6
HOW BLOGS WORK 6
WORDPRESS.ORG IS THE #1 PLATFORM 7
THEMES IMPACT SEO 7
STEP 1: WEB ANALYTICS 9
STEP 2: WORDPRESS PLUG-INS 9
STEP 3: URLS 13
TITLES AND META DESCRIPTIONS 17
WHY THEY ARE IMPORTANT 17
HOMEPAGE 18
SUBPAGES 19
POSTS 20
AVOID DUPLICATION IN TITLES 22
GOING BACK 23
TAGGING POSTS 23
CATEGORIES 23
KEYWORDS 24
IMAGE OPTIMIZATION 24
ALTERNATE TEXT 25
IMAGE FILENAMES 26
CAPTIONS 26
LINK BUILDING 27
EXTERNAL LINK BUILDING 28
GREAT CONTENT ENCOURAGES LINKS 29
INTERNAL LINK PLACEMENT 30
POST TEXT 31
PICKING THE RIGHT PHRASE 32
WEB ANALYTICS 34
KEYWORDS REPORT 34
REFERRING SITES REPORT 35
GOOGLE WEBMASTER TOOLS 36
CHEAT SHEET REVIEW 37