June 17th, 2010 @ admin
Blog posts have the ability to provide more traffic through search engines than a homepage because of the long-tail affect. Long-tail in SEO refers to having a lot of little traffic sources that add up to a significant amount. My sites typically see 10-20% of their traffic from big phrases and the remaining from hundreds of smaller keywords. That’s proof that blog posts are worth knowing how to rank.
Optimizing blog posts for long-tail keywords is a simpler task than competing for a major phrase. While everyone else battles it out, you can scoop up all the little terms that provide very highly qualified leads. For example someone searching for Ritz Hotel wedding photographer in San Diego is much closer to a purchase decision than someone searching San Diego photographer. Plus there aren’t many pages on the web for a phrase that specific, making it much easier to rank.
I put together a 9 minute Quicktime video (.mov) to help identify the top places in WordPress blogs to use keywords in a blog post. There are 5 main places Google will check your post for a possible rank and it’s not meta keywords, keyword tags or categories! A small investment in this video not only improves your chances of ranking every blog post you create (dozens or hundreds of pages) but saves you significant time by not focusing on what search engines ignore.
